Category: Marketing & Business
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What do you need to manage the MarTech Stack?
The breadth and volume of new marketing technologies in just the last few years is dizzying. Even B2B SMEs can’t escape this arms race. In response to larger, more complex Marketing Technology stacks, companies are increasingly creating ‘Marketing Technology Manager’ roles. So what traits, capabilities, and experience might you need in your marketing team or…
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Solve CRM data challenges with AI for better marketing automation
Missing data in a CRM system is bad enough, but losing data accuracy is even worse for data integrity. Could AI infer how to update records and fill in the blanks…?
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What will you need to successfully adopt AI in Marketing?
This is the first in a series of articles that explores Generative Artificial Intelligence (Gen-AI) tools in marketing: policy and principles, their tactical or operational deployment, strategy and planning. This first article explores key foundational elements (background, concepts, strengths, limitations, and risks) to provide an understanding of these emerging tools, within a context of Marketing,…
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Discover insights to find & fix site errors, design successful campaigns and improve marketing ops
This is an easy win. The actionable insights will help you prioritise improvement efforts on your website and design successful campaigns – for free! Insights like: I recommend anyone managing a website creates an ahrefs account (at no charge) and configures a weekly scan on their site. The free tools produce a whole bunch of…
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A playground for learning technologies and skills
Running this site, and a few other projects (including a brief side-hustle as a digital marketing manager & web developer for e-commerce start-ups), have provided a deep level of knowledge and valuable, transferable skills. Some of these are listed below: Techniques and Skills The technology This website: For other projects:
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New ePrivacy Regulation will hit your B2B sales team’s prospecting activities (yes, you should be concerned)
On the 19th of October 2018 a new draft of the EU ePrivacy Regulation (ePR) was published and it still contains new rules that may greatly constrain B2B sales and marketing teams. The ePR was originally intended to be introduced parallel to, and to compliment, GDPR; However, it has been delayed and may now be introduced in…
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HubSpot: Integrating other cookie scripts into the HubSpot Cookie consent tool
The new 🍪 consent tool in HubSpot will only prevent HubSpot cookies from being set by default. I couldn’t find a good ‘cookie control’ solution that would work well with HubSpot and 3rd party cookies, so I had to evolve the default HubSpot cookie tool so that it would make it work for my situation. Hopefully…
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Solved: Batch convert PDF to PPT & DOC files in Acrobat X Pro
This guide will help you to setup an Acrobat X action to easily batch convert PDFs in a folder. Once configured, you can run the action by simply selecting it from within Adobe X Pro. The action batch converts PDF files in to office PPTX or DOCX format files. Once you have this action configured,…
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Guide: How to change the Rel=Canonical Link on Hubspot pages and posts
HubSpot offers no official way of changing this important SEO parameter. However, if you do need to change it there is a way! It’s very simple and just involves a snippet of jQuery code. Just edit the code snippet below with the address of your original content and then place it within your post or…