Oliver Jobson

Category: Marketing & Business

  • Scream if you want to go faster…

    AKA: Where is our superfast broadband? An open letter to Fastershire, Openreach, Gigaclear, Gloucestershire CC, Moreton-in-Marsh Town Council and Geoffrey Clifton-Brown MP For 4 years now the our development (comprising >300 new build homes in Moreton-in-Marsh) has been promised broadband as part of the ‘Fastershire’ roll out plan. As far back as 2013 the Fastershire status for…

  • GDPR in B2B Marketing + Sales: Less Ambiguity please

    Everywhere I turn for advice on GDPR I seem to get a different opinion.

  • GDPR & B2B Marketing

    I’ve written an updated post on how the impending ePrivacy regulations will impact on B2B marketing and B2B sales here: Update on ePrivacy’s impact on B2B marketing and sales This very useful article from the DMA on how GDPR will affect B2B marketing is a must read. Crucially: “…when emailing or texting, you do not need…

  • The 12 Brand Archetypes: Hero, Outlaw, Caregiver, Sage…

    Originally posted here (Author:Allan Kunigis) – I’ve pinched it to keep here for my reference. There are 12 classic archetypes. These cover the spectrum, from those that convey comfort to others to those that create excitement. Choosing the right archetype for your business is essential. But first, review the classic archetypes and understand their role in…

  • Bringing manufacturing back from China?

    Is this really a realistic prospect? It turns out that yes it is, but it won’t be bringing jobs back with it… there will be some very highly skilled jobs, but the masses of blue collared jobs of old won’t be seen – automation will be the way it happens. Embed from Getty Images Obligatory…

  • Unequipped for content marketing

    ‘Content is the most important thing Marketeers can do, and yet we are unequipped to take it from a skills and sourcing level.’

  • Service provisioning woes…

    “Hi, I ordered the new, premium router and I think I’ve received the normal one?” “Ok I’ll just check for you…” (Not sure how he was going to check what I’m holding in my hand… “Ok sir, I’ve had a look and you’ve definitely been sent the correct router.” “Have I?” “Yes.” “I don’t think…

  • Barclaycard Customer Service: room for improvement?

    I lost my Barclaycard. Embed from Getty Images I’m typically not a forgetful person and I don’t loose things. Ever. Well, almost. But for some reason in the last year I’ve had a complete mare with my Barclaycard. Before this year, I’d only ever lost a couple of cards in my whole 32 years. In…