Bounce rates & New Google Analytics

According to This article written by top analytics blogger Avinash Kaushik it is hard to get a bounce rate below 20%. Well, Mine are often below 10. Queue immense feeling of smugness. No reason to get complacent though; I’m working on new landing pages for pages that I have identified with Google analytics to be over 20%. I did this a while ago and as first attempts go it was fairly successful, I’ll be applying the lessons I have learned from that exercise to make it work like a dream this time …