Increasing business..

As previously mentioned, my two business areas performed fairly poorly in march and april due to installation of a new e-business system.

Part of this was due to the failiure of some 301 redirects which damaged my PR in google (and serps haven’t been too hot either). As an initial remedy I decided to try and increase traffic through PPC whilst creating an ambitious project to cut CPC and increase conversions, this, together with greater stock control and communication with customers has helped see an increase to 150% of the previous months sales whilst reducing advertising costs, as a percentage of revenue by 5 times!

Its always tempting to keep poorly performing adwords on the pretence that they might perform tomorrow, but by getting rid of these you can spend more money on the keywords that are performing. Aditionally, if you have keywords with high impressions and low conversions, try making them more specific and fine tuning these. If they are being seen by fewer people as a result, you can afford to pay a little more for each click through – chances are they will be converting at a higher rate!

This month I will be embarking on projects to increase organic rankings, to counter and hopefully exceed the page rank that I lost and increase my presence in the search engine listings.