Sales with one of my sites are up a huge 37% month on month! The other has dipped a little, due to decreased demand for Novelty gifts and the personalised gifts being out of stock.
New promotions are to be created for some of the slow moving stock whilst others have simply been identified as having poor descriptions & images on site and will be updated accordingly.
CPC: Spend as a percentage of Revenue is moving ever lower with better integration of adwords and analytics.
Hopefully I will have new filters for analytics that will identify where each sale came from (i.e. keyword) to enable better price setting.
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