Running this site, and a few other projects (including a brief side-hustle as a digital marketing manager & web developer for e-commerce start-ups), have provided a deep level of knowledge and valuable, transferable skills. Some of these are listed below:
Techniques and Skills
- SEO & Analytics: analysis & opportunity identification
- Content strategy: planning, writing content for search
- Site & content management
- Site optimisation / content optimisation
- Graphic design
- Video: production, codecs & hosting
- Desktop / mobile UI
- Local search
- Automation, integration, databases
- Data manipulation, storage & management
- Web develpment and management
- Cloud services
- Security and networking
- Python, javascript, PHP, HTML, CSS, SQL, SHELL
- GDPR & PECR compliance
The technology
This website:
- Cloudflare CDN
- Bitnami LAMP web server on Google Cloud Platform (GCP)
- WordPress
- HubSpot (currently not integrated)
- Google Tag manager, Analytics, AdSense, Youtube
- Various plugins for SEO
- SSL via letsencrypt, with automated certificate renewal
For other projects:
- Git / Github
- Containers (e.g. Docker) & virtualisaion (VMware)
- Analytics: MySQL and Metabase
- Google Workspace, MS Sharepoint/365
- Integration & APIs: GCP, Zapier, fetch, App Script
- Magento (e-commerce)
- Homebridge, UIpath (automation)
- Payment systems integration & PCI compliance
- OPNsense, OpenWrt, TailScale, VPN, PiHole
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