Tag: advertising
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The 12 Brand Archetypes: Hero, Outlaw, Caregiver, Sage…
Originally posted here (Author:Allan Kunigis) – I’ve pinched it to keep here for my reference. There are 12 classic archetypes. These cover the spectrum, from those that convey comfort to others to those that create excitement. Choosing the right archetype for your business is essential. But first, review the classic archetypes and understand their role in…
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Email Marketing – Open Rates: subject line rules and content is key
I’ve been a/b testing a lot lately – I usually do this with most of my campaigns, using a sample group to test and then sending the best subject line to the rest of the list. Our email providers latest update claims to do this automatically (if you want) – but I’m not sure I…