Tag: analytics
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Recording visitor source / search term in web contact form
This post is now an archive and the information may no longer be accurate / relevant. Ever wanted to know where your valuable website leads were coming from so you can identify your most profitable sources of web traffic and direct your online marketing spend accordingly? Well I just figured out how and I thought…
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Inbound Leads: Troubleshooting bad performance
A great post here that reveals some interesting insight in to why a certian part of your online activity may not be generating the leads you expect or want. The contact forms I manage will be changing shortly!!
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Putting customer data first…
My next big project: Systematic communications strategy. We need to talk to all our customers at each stage of their relationship with us. We need to promote ourselves to different customer segments accordingly. We want to know how we are doing, what they think of us, so it must feed this information back to us…
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Track adwords PPC ROI from a contact form using Google Analytics
Following on from my last post, here is the analytics tracking code in the onclick handler that will pull the text entered into the contact form and submit it to google analytics event tracking. This will label each action with the users email address (although you could use any part of the form as a…
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Web analytics
A great post about analytics and how to solve some of the problems that come with it.
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Bounce rates & New Google Analytics
According to This article written by top analytics blogger Avinash Kaushik it is hard to get a bounce rate below 20%. Well, Mine are often below 10. Queue immense feeling of smugness. No reason to get complacent though; I’m working on new landing pages for pages that I have identified with Google analytics to be…