Oliver Jobson

Tag: crm

  • Solve CRM data challenges with AI for better marketing automation

    Solve CRM data challenges with AI for better marketing automation

    Missing data in a CRM system is bad enough, but losing data accuracy is even worse for data integrity. Could AI infer how to update records and fill in the blanks…?

  • GDPR & B2B Marketing

    I’ve written an updated post on how the impending ePrivacy regulations will impact on B2B marketing and B2B sales here: Update on ePrivacy’s impact on B2B marketing and sales This very useful article from the DMA on how GDPR will affect B2B marketing is a must read. Crucially: “…when emailing or texting, you do not need…

  • SalesForce.com web-to-lead: Filtering out SPAM

    SalesForce.com web-to-lead: Filtering out SPAM

    Having no in-built method for filtering out SPAM in the SalesForce.com Web-To-Lead form is a real pain and a popular subject in the forums and something that many will find to be enough of an issue to go back to doing it the old fashioned way and inputting leads manually – this is a waste…