Tag: GDPR
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New ePrivacy Regulation will hit your B2B sales team’s prospecting activities (yes, you should be concerned)
On the 19th of October 2018 a new draft of the EU ePrivacy Regulation (ePR) was published and it still contains new rules that may greatly constrain B2B sales and marketing teams. The ePR was originally intended to be introduced parallel to, and to compliment, GDPR; However, it has been delayed and may now be introduced in…
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GDPR in B2B Marketing + Sales: Less Ambiguity please
Everywhere I turn for advice on GDPR I seem to get a different opinion.
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GDPR & B2B Marketing
I’ve written an updated post on how the impending ePrivacy regulations will impact on B2B marketing and B2B sales here: Update on ePrivacy’s impact on B2B marketing and sales This very useful article from the DMA on how GDPR will affect B2B marketing is a must read. Crucially: “…when emailing or texting, you do not need…