Tag: ppc
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Discover insights to find & fix site errors, design successful campaigns and improve marketing ops
This is an easy win. The actionable insights will help you prioritise improvement efforts on your website and design successful campaigns – for free! Insights like: I recommend anyone managing a website creates an ahrefs account (at no charge) and configures a weekly scan on their site. The free tools produce a whole bunch of…
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July – going up
Sales with one of my sites are up a huge 37% month on month! The other has dipped a little, due to decreased demand for Novelty gifts and the personalised gifts being out of stock. New promotions are to be created for some of the slow moving stock whilst others have simply been identified as…
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Increasing business..
As previously mentioned, my two business areas performed fairly poorly in march and april due to installation of a new e-business system. Part of this was due to the failiure of some 301 redirects which damaged my PR in google (and serps haven’t been too hot either). As an initial remedy I decided to try…
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Driving down costs
May has seen a drive to lower costs, the main target being google adwords. This has been due to the lull in sales that happened in march and april that has affected our profitability. Now that most of our energies are not being spent on fixing bugs with our new e-business system, time can actually…